Digital Marketing for Dentists
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Because unlike other agencies, we work only with Hospitals, Clinics and Doctors.
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Digital Marketing for Dentists
Digital Marketing for dentists encompasses using various online platforms to promote, communicate and inform your potential client about your dental clinic. Over 50% of Indians have become active Internet users, and this data is projected to rise. Hence, digital marketing has become indispensable for dentists.
If you have queries about investing time and money in digital marketing, refer to this article for detailed information. In this article, you will find the challenges of traditional marketing that make investing in digital marketing necessary.
And information about the many digital marketing services like social media marketing, content marketing, SEO services, website building and reputation management. Use this article as a guide to build or improve the digital marketing strategy for your dental clinic.
What Marketing Challenges are Faced by Dentists?
Dentists face several marketing challenges when they try to promote their dental clinic. These challenges are due to the nature of dental services, the rise in competition and consumer behaviour. Your marketing plan needs to address these issues and plan accordingly.
Shortcoming of Traditional Marketing
Traditional marketing often fails to target your potential patient. It is costly, but the ROI is low. Running ads in conventional forms of media may not expose your clinic to your desired audience.
With positive results being unlikely, there is a need to form a strategy and use advertising in digital media to target accurately.
With the ever-increasing number of dentists entering work, marketing yourself is crucial. Around 27,000 dentists pass out from college and join the workforce each year.
Competing with so many others in the field requires investing in marketing and a tailored strategy that will help increase footfall.
Lack of Differentiation
Barring specializations, many of the procedures provided by dentists tend to be similar. Hence, setting oneself apart from other dentists is a difficult task.
Dentists need to highlight services that make their clinics more appealing than others. And depend on marketing them well to become the go-to clinic in their localities.
Reluctance to Travel
Most people requiring dental services choose to travel less distance. And go to a clinic that is close by. People also refrain from changing clinics unless they meet with bad services.
So, promoting your clinic to your locality is of prime significance, and your marketing efforts must be comparable to your local competitors.
How Digital Marketing can help Dentists?
Digital Marketing includes various aspects of building an online presence, consistently posting, and interacting with your target audience. And taking advantage of the tools and features online to promote your clinic successfully. All this contributes to the growth of your clinic and an increase in appointments and footfalls.
Increase Online Visibility
Digital Marketing can help you target your potential audience. Unlike traditional forms of advertising, online platforms let you choose the audience for your posts and Ads. This way dental clinic ads can reach the desired audience likely to convert into clients.
If you are a cosmetic dentist, you would like to be on an app such as Instagram that is visual and has a younger audience. As a dentist, with locals being your potential customers, investing time into optimizing your GMB profile and working on Local SEO helps market better. Increased visibility online translates to increased appointments and footfall.
Maintaining Audience Engagement
Once you have the attention of your target audience, you need to engage with them to maintain continuous communication. It includes creating engaging content your audience wants to see and responding to their comments and queries.
Two-way communication will help retain an interested audience, allowing you to promote discounted procedures, health camps or events. As a dentist, interacting by replying helps boost your posts and increases visibility.
Improve Brand Recognition
Your online presence also helps put your name out there as a reputed dentist. You must maintain an online presence on platforms where potential clients can see positive reviews and testimonials. Brand power helps you differentiate yourself from other competitor dentists.
As a dental clinic, there are few referrals, and clients recognizing your brand as a trustworthy clinic is noteworthy. It also becomes highly crucial when you run a chain of dental clinics.
Target Accurately to Acquire New Patients
Increased reliance on the internet to look for medical services means digital marketing efforts need focus. Because you can target better, you will likely increase conversion. So, not only are you gaining a new audience online due to increased visibility but also likely to gain new patients.
Segment your audience by your specialization. If you are a paediatric dentist, market to parents on websites they are likely to be present. If you provide dentures and other age-related dental procedures, market aggressively on Facebook, which has an older user base.
Key Digital Marketing Services for Dentists
The many digital marketing channels of the present day can be confusing and complex. Some integral digital marketing services can boost the growth of your clinic. How and when you utilize its feature depends on your goals and marketing strategy.
They have their benefits and vary in the time you need to spend posting and optimizing the content for consumption. Look at their features and advantages in the following section.
SEO for Dentists
As more and more people search online for medical services, showing up on search results becomes crucial. SEO or Search Engine Optimization for dentists help you use techniques that can aid in ranking higher than other competitors on the results page.
Your SERP (Search Engine Results Page) ranking can improve by working on keyword research, building backlinks, optimizing websites, and employing other on-page or off-page techniques. Don’t overlook SEO because around 28% of Google users visit the first organic result to their query.
Implementing SEO techniques increases traffic to your dental clinic website and helps achieve long-term results. But it also requires effort to keep up with algorithm changes and fixing broken links.
Instagram for Dentists
Instagram is a popular visual platform boasting around 229 million users from India. It serves as an opportunity to promote the clinic to a younger audience. You can publish attractive before-and-after pictures of procedures like teeth cleaning or straightening.
Instagram Ads that are highly effective and yield results can help you target specifically. Instagram for Dentists can run engaging video ads which have high click-through rates. You can then guide this traffic to make appointments or visit your website for further information.
Facebook for Dentists
Facebook for Dentists can help with advertising through a business page. It has the added benefit of allowing clients to recommend your clinic to their friend group. It increases interest in people to visit a dental clinic recommended by someone they know.
You can also encourage reviews and recommendations from clients. Invest in running targeted ads on this ever-growing platform. Video ads have good views, and you can direct this traffic to your website.
GMB for Dentists
Google Business Profile will help many locals discover your clinic. Google is the most popular search engine in the world, having 83.49 per cent of the market share. Maintaining an optimized Business profile will help attract local customers.
You must add photos, write attractive descriptions, use keywords to your advantage, and encourage reviews to gain trust and improve ranking.
GMB for Dentists also allows potential clients to communicate with you easily via chat and displays your address conveniently through Google Maps. Claim your Business and maintain an updated profile listing your services, opening hours and contact information.
YouTube for Dentists
YouTube is a popular video-sharing app that dentists can use for marketing themselves. Other than long-form videos, you may also use it to post relevant live content or appealing short-form content.
Your live videos can pertain to relevant topics and direct interaction with the audience. Use YouTube Shorts to post videos covering topics like best oral care products, dental clinic tours or detailed looks into dental procedures like root canals, implants etc.
Posting videos related to treatments, patient cases and clinic tours can ease anxiety among potential clients. YouTube for Dentists needs regular posting of meaningful videos. Using tools such as hashtags, keywords, and running Ads will increase the visibility of your YouTube channel.
Local Citations for Dentists
Most people search for dental services near their locality. So, promoting your dental service to those residing in the area you serve becomes a top priority.
Local Citations for Dentists include listing on popular directories for local businesses like GMB and Facebook profiles. And include listing on medical industry-related websites such as Practo, Lybrate and WhatClinic. Mentions on reputed websites through interviews or reviews are equally relevant.
Getting local citations and maintaining them by keeping NAP consistency, adding pictures, and showcasing services requires time and effort. But also yield high results in the long run.
Content Marketing for Dentists
The content your dental clinic’s account puts out helps people discover you and builds trust. Your content may include general oral health advice, patient testimonials, clinic tour videos or comprehensive treatment information.
The content should be meaningful, relevant and useful to get clicks and rank higher on the search engine results page.
Content Marketing for Dentists requires writing content for all platforms that is engaging and informative to increase interaction in the form of likes, comments, and shares. And use keyword research and planning to your advantage to stand out to search engines.
Email Marketing for Dentists
Sending out emails directly to your patients is a way to continue keeping in contact often. As well as update them on any changes like new dental procedures, change in address or onboarding new dentists at your clinic.
Delivering this information to their inbox requires content that is attractive and informative.
For successful implementation of Email Marketing for Dentists, encourage patients to keep in touch by being part of your email list. And send out reminders for making appointments for yearly check-ins and cleanings.
PPC Advertising for Dentists
Pay-per-click advertising is a significant part of a dental digital marketing strategy. It exposes your dental clinic to a new audience and is perfect for promoting short-term camps, discounts, or events.
PPC Advertising for Dentists also increases awareness of your dental clinic. You can select words that will display your Ads to the searcher. Pick keywords that are specific and have low competition for maximum benefits.
Online Reputation Management for Dentists
Building an online presence also necessitates managing reviews, content, and interactions. There may be spam or fake reviews that can hamper your image to your audience.
These need to be dealt with based on the procedures laid by platforms and require quick action. Online Reputation Management for dentists requires constant monitoring and responding to negative reviews swiftly.
How to Design a Digital Marketing Strategy for Dentists?
Digital Marketing Strategy for Dentists needs planning to address specific concerns or goals of a dentist. Before building such a plan, assessing where you stand at present and what goals you want to achieve must be discussed thoroughly. Considering these goals, a strategy has to be drafted and set in motion.
Clear goals will help draft a strategy to achieve them. Your goals can be short-term goals of creating a successful event or increasing footfall at the opening of your clinic through the promotion of discounted treatment plans.
Or they may be long-term goals like reputation management or setting up systems for long-term gains like implementing SEO.
Identifying Target Audience
Advertising to the target audience leads to higher conversion. Every campaign needs to have a target audience so that you make the most use of your time, effort, and money. The target audience for dentists is usually the locals of the area you serve.
However, if you are a chain of dental clinics present in many cities, your plan needs to consider each local condition specifically. Your target audience also changes based on your specialization and services.
If you are an orthodontist providing teeth straightening services, you must promote them to younger individuals and parents of adolescents. Similarly, if you provide services like dentures, implants or other chronic diseases, your target audience is older people.
Selecting Effective Digital Channels
Your goals and target audience help decide which digital channel will effectively yield results. You need to meet your target audience where they are likely to be present. In the case of Social Media Marketing, Instagram has a younger age range of users compared to Facebook.
You can post more visual results of your clinic on Instagram compared to Facebook. Hence, user base, features and targeting methods of specific digital channels affect the marketing plan.
Assessing Results and Modifying Accordingly
Assessing the performance or results of a plan is crucial to a successful marketing campaign. Setting Goals is a significant step as it helps examine the outcomes of a campaign.
Assessment relies on checking how many goals are met through the plan. And it leads to implementing changes if they fail to deliver the desired result. It requires taking advantage of the analytics tools of the digital channels and examining the effect on the clinic.
Digital Marketing for Dentists: Do’s and Don'ts
Digital Marketing is a broad topic covering many types of methods to advertise your dental clinic. However, there are some rudimentary points to be mindful of in your digital marketing journey. Without these, your efforts will be incomplete.
Publishing relevant content aided with visual media and keywords significantly improves visibility. But disregarding platform policies and publishing content that looks like spam will negatively affect your standing.
Do’s for Digital Marketing for Dentists
- Do Maintain Presence on Platforms: The more you are present on various platforms with accurate details, the easier it is for your potential client to find you. Keeping your NAP (Clinic Name, Address and Phone Number) consistent on all platforms with a user base of potential clients with added details of photos will be beneficial. These platforms may be local directories, medical industry listings or social media platforms. Showing up on search engines with ease of accessibility and contact information will increase conversion rates. Claim your Business on popular search engines like Google and optimize it to provide information to the search engine and your clients.
- Do Post Meaningful Content: Publishing content for the sake of posting and creating a presence on the internet is the wrong strategy. When you depend on content marketing, only post helpful content your potential client may be looking for. Search Engines look for relevant content to a search query before displaying results. Even your social media following will unfollow you if they fail to find your content relevant to them or helpful. Post relevant content such as good dental care habits, disease prevention tips, treatment plans for dental issues and authentic results of your treatments.
- Do Publish Photos and Videos: Photos and videos grab attention and are the best way to showcase your work. Use hashtags and keywords to make them searchable on social media platforms. When researching your clinic, a potential client can ease their anxiety by looking at the positive results of your dental procedures. Your videos can be a run-through of what happens in a dental appointment, and your photos can be the best content to show before-and-after results.
- Do Encourage Reviews: Reviews are necessary to build the trust and reputation of your dental clinic. As referrals from other health practitioners are low for dentists, patient referrals are the most dependable. Encourage your patients to rate or recommend you on internet platforms. And post testimonials of patients on various social media platforms.
- Do Keep Up with Algorithm Changes: All platforms have algorithms that affect your visibility on their platforms. Refreshing and updating your strategy and content from time to time becomes necessary. It is incredibly challenging to draw eyes to your posts or content organically. Employ the best SEO practices and share your content on various platforms to stay ahead. Visibility on digital channels affects your brand awareness, so monitor your position often. Being present high on SERPs requires monitoring and optimization.
Don’ts for Digital Marketing for Dentists
- Don’t Disregard Advertising Rules and Privacy Policies: In medical healthcare, there are many strict rules about advertising and its content. You must follow them carefully because breaking them can have dire consequences. Further, every social media platform also has laid down community rules, and flouting them can lead to bans. Always consider advertising rules and the privacy of patient information before posting on the internet.
- Don’t Forget to Respond and Interact: Communication is a two-way street. Being active on digital media also means trying to reply and interact directly with the audience. Building engagement in this way shows that you are active in the search engines and platform. And it also makes your audience feel like a community. It is an essential aspect of keeping in contact. You also need to respond to negative reviews quickly to show your resolution to make changes or clarify any matter.
- Don’t Neglect Keyword Research: Keywords are phrases that need to be included in your posts to help your content reach the audience looking for it. Look for long-tail keywords that have less competition. And add words that reference the area of your clinic or location-based keywords. These are low-competition keywords such as ‘wisdom tooth removal in (name of city)’ or ’emergency dental care in (name of city).’ Make use of keywords in your about pages, website blogs, captions and replies. However, be careful of keyword stuffing that can make your content look meaningless. Leading to search engines labelling them as not relevant or useful.
E- Mail campaigns
Let patient know your present facility, new services & events through mailing.
Medical Content Writing
Boost your online brand presence with medical & informative content to attract & educate patients.
Pre Visit Patient Forms
Get to know your patient before their visit to clinic by online Pre-Visit Patient Form.
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How Avanzar Can Help in Digital Marketing for Dentists?
Digital marketing for dentists requires a strategy that helps your clinic grow and considers your specific circumstances for planning. Avanzar Health has experts who can aid you in having a smooth-sailing digital marketing journey. Our team provides services that address your digital marketing concern and deliver desired results.
Creating a Custom Digital Marketing Plan
Your needs as a dental clinic decide the marketing plan. It depends on the type of clinic, either a solo clinic or a chain of dental clinics. And based on your specialization and services, our team finds the most effective and result-oriented digital marketing plan.
Further, we select the most beneficial platforms to use per your goals. These may include Medical SEO, Social Media Management, Website Optimization, Content Marketing and Reputation Management.
Modifying Through Analysing Analytics
Our team sets up systems that achieve the goals, whether it be better conversion, raising brand awareness or reputation management. We assess and modify the marketing plan to the best interest of your dental clinic. Partner with our team and take the first step towards helping your clinic reach new heights.